A social media strategy provides companies with a plan for their social media accounts, and how their brand will be presented online.
Each strategy phase begins with researching the client’s industry, including; influencers, competitors, trends, hashtags, and more. Utilizing the researched information and company background, a strategy is developed outlining the social media objectives and how they will be achieved across each designated social media network. Establishing content types, messaging and key performance indicators.
Each strategy includes a 6 or 12 month content strategy that lays out the monthly posting plan. Making it more strategic and easier to plan out seasons, industry trends, and promotions. And, it creates a faster implementation process. Allowing a company to begin their social media posting immediately.